Vacation Rental Management Association Launches Accredited Professional Property Management Company Program

WASHINGTON–(BUSINESS WIRE)–The Vacation Rental Management Association (VRMA) announces the launch of the Accredited Professional Property Management Company (APPMC) program, the first of its kind in the industry.

Developed by experienced vacation rental professionals, the APPMC program aims to distinguish vacation rental companies that meet defined industry standards of excellence in their business operations. The APPMC program complements VRMA’s existing Vacation Rental Management Certificate program as the gold standard for doing business in the vacation rental industry.

The APPMC program standards address eight key areas of the short-term rental business: accounting and financial management, legal compliance, housekeeping and maintenance, human resources and personnel management, general operations and administration, guest relations, owner services and marketing. The standards define key metrics and best practices for operating a credible and reputable property management company. The APPMC designation is awarded only to companies that comply with standards in these areas of their business.

“The launch of the APPMC program is an important milestone for VRMA and the vacation rental industry,” said Mike Copps, Executive Director of VRMA. “Like our vacation rental manager certificate program for individual property managers, the APPMC accreditation serves as a mechanism to demonstrate the quality and credibility of the vacation rental community by recognizing those who conduct good business. Setting this standard of professionalism in the industry is key to attracting travelers new to vacation rentals and keeping them coming back.

To be eligible for the APPMC program, a business must be a member in good standing of the VRMA, provide professional property management services, and have a current vacation rental management certificate holder on staff. Eligible companies must complete a comprehensive application, documenting compliance with the standards by providing a brief explanation, additional documentation, or attestation of the standard. The app contains examples and additional commentary on the standards to help companies achieve accreditation.

Additionally, businesses that successfully achieve accreditation receive tools and resources to market their success to potential owners and guests and articulate the value of working with an accredited business.

“By working with a company that has achieved APP™ accreditation, customers and owners can be assured that they are dealing with a short-term rental company that adheres to industry best practices. Our accreditation serves to increase consumer confidence when selecting a vacation rental company to work with The VRMA is committed to continuing to raise the bar of professionalism in the industry and the APPMC program is another demonstration of this commitment said Copps.

Visit for more information on VRMA’s APPMC program.

About the Vacation Rental Management Association (VRMA)

Founded in 1985, the Vacation Rental Management Association (VRMA) is a professional trade association representing the vacation rental and vacation property management and hospitality industries. Based in the United States, the membership includes professional vacation rental managers and industry suppliers in countries around the world. VRMA provides information and research, education and networking opportunities, promotes the value of the vacation rental experience and drives industry growth and professionalism. For more information, visit, call +1 (202) 367-1179, or email