RERA fines real estate brokerage firm AED 50,000 for cold calling and suspends nine brokers

Dubai, United Arab Emirates: The Real Estate Regulatory Agency (RERA) of the Dubai Land Department (DLD) has suspended nine real estate brokers from carrying out their work for three months, while their real estate brokerage office has been sentenced to a fine of AED 50,000 for cold calling and direct telemarketing.

RERA is committed to providing a safe real estate environment for investors and clients without the inconvenience of spam or malicious calls, made by real estate brokerages to market or promote their services. Earlier, RERA unveiled the “Green List” service on the Dubai REST app, which includes the malicious call reporting service. This helps to eliminate unwanted communications from real estate brokers and ensure effective communication only when necessary. The service also helps to reduce real estate offenses related to direct marketing and opens additional channels for real estate companies, which ultimately leads to an increase in the rate of sale and rental of vacant properties, to serve both the owner and the tenant.

RERA calls on real estate investors, landlords and the general public to report any unsolicited promotional calls received from real estate companies operating in Dubai, by logging into Dubai REST and choosing the “Report Nuisance Calls” service.

RERA had also previously warned the affected businesses against harassing customers through direct contact and promoting properties, and that it would take all legal action against any business that fails to heed this warning. Non-compliant companies will be subject to a fine of AED 50,000 and/or suspension of the broker’s card for a period of at least three months. Real estate companies must commit to using official marketing channels, after having obtained official authorization from RERA for the marketing of their offers.