RE/MAX Named First Official NBA Real Estate Brokerage Brand in Canada

Partnership marks the first in a new category for the NBA in Canada, will engage a network of 20,000 Canadian brokers and agents

TORONTO, February 16, 2022 – The National Basketball Association (NBA) and RE/MAX, Canada’s largest network of real estate agents, today announced a multi-year agreement that makes RE/MAX and its real estate agents the official NBA real estate agents in Canada. This is the league’s first marketing deal with a real estate brokerage brand and coincides with the 2022 NBA All-Star in Cleveland, Ohio during NBA 75.and Anniversary season.

The NBA and RE/MAX will announce the multi-year agreement with a national contest offering Canadian fans the chance to win a trip to the 2023 NBA All-Star Game in Salt Lake City, Utah. Fans can enter the contest at nbacontest.com/allstar.

Starting this year, the NBA and RE/MAX will launch social media campaigns and leverage new marketing platforms, providing fans and potential customers with unique opportunities to connect with the NBA in Canada.

“The NBA has grown rapidly in Canada and, like our network of more than 20,000 brokers and agents, has built a diverse and engaged fan base that stretches from coast to coast,” said Christopher Alexander, President, RE/MAX Canada. “As the Official NBA Realtors in Canada, we are thrilled to align ourselves with an organization that shares similar values ​​and allows us to engage our consumers in unique ways.”

“We are thrilled to bring RE/MAX and its extensive network of brokers and agents into the NBA family as we innovate a new category,” said NBA Canada General Manager Leah MacNab. “Our organizations share core values ​​and operate with a community-driven approach to engaging consumers. We look forward to providing new opportunities for RE/MAX associates and customers nationwide. »

For more information, fans in Canada can follow the NBA on Facebook, Twitter, Instagram and TikTok. A full line of official NBA merchandise is available from the NBA Store in Canada by visiting NBAStore.ca.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization whose mission is to inspire and connect people around the world through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programs available in 215 countries and territories around the world. more than 50 languages, and products for sale in more than 200 countries and territories on seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers worldwide across all league, team and player platforms. Through NBA Cares, the league tackles important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and causes related to health.

About the RE/MAX network
As one of the world’s leading real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in nearly 9,000 offices in more than 110 countries and territories. No one in the world sells more real estate than RE/MAX, as measured by residential transactions. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative entrepreneurial culture offering its agents and franchisees the flexibility to operate their business with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars each year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search real estate listings or find an agent in your community, please visit www.remax.com. For the latest news on RE/MAX, please visit news.remax.com