With the new year in full swing, the omicron variant continues to cast a shadow of uncertainty as new developments come to light. But despite the challenges associated with the ongoing pandemic, one thing is certain: 2022 should be a big year for travel and tourism in Escambia and Santa Rosa County.
Particularly in Perdido Key.
“This is an area that will see substantial growth,” said Perdido Properties owner Adam Stergion. “It’s already happening.”
According to the 2020 census, there are nearly 13,000 dwellings. Among these dwellings, tenants occupy more than 40% of them.
“When you own a vacation rental and give it to a property management company, they can manage hundreds or thousands of other rental units,” Stergion said. “Everyone is being taken over by national companies. It is now more important than ever to give it a more personal touch.
Even though Stergion and his business partner, Cristian Garcia, strictly focus their efforts on Perdido Key, they are also turning to national SEO platforms and using their website to expand their digital footprint.
“Our properties are featured on Airbnb, VRBO, Booking.com and hostaway,” Garcia said. “We are also implementing integrated software to ensure there are no double bookings.”
Garcia, who is currently studying finance at the University of West Florida, is number one in the dynamic duo. With a combined experience in housekeeping, property management and renovations, Garcia and Stergion are also able to offer maintenance, housekeeping, cleaning and renovations to their list of services.
“These properties can get a bit beat up with consistent rental traffic,” Stergion said. “It’s important to give them that extra love and attention on a regular basis.”
But what really sets Perdido Properties apart is how it structures its services. Landlords can purchase monthly cleaning, housekeeping and maintenance packages with Perdido Properties without ever enrolling their property in the rental program. Offering these a la carte services, although uncommon, opens the door to building a relationship with the owner.
“We view our owners as partners,” Stergion said. “It gives us a foot in the door, because they interview us as much as we interview them. Their vacation rental can also be a second home for the owners. We want them to come home too, enjoy their time here, and we even give our renters and landlords a gift basket to show our appreciation.
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For Stergion and Garcia, it’s also a matter of family.
Perdido Properties recently cut the ribbon with the Perdido Key Chamber of Commerce on January 14th. But that’s not the only new business taking shape at 13564 Perdido Key Drive.
Coastal Paradise Real Estate also opened, with Agnes, Stergion’s mother, as head broker.
“I’ve been here since 1996, so it’s definitely a game changer for me,” Stergion said. “I was driving and the name ‘Coastal Paradise Real Estate’ stuck. Everything fell into place. However, I’m so excited for Adam and Cristian. Everything is new to them. I have also been friends with Cristian’s mother for years. They have exactly
what it takes to be successful.
Perdido Properties is open seven days a week, 8 a.m. to 7 p.m. For more information, visit perdido-properties.com or call 404-849-0454.
Kalyn Wolfe is a freelance columnist for the News Journal. Send new business tips to firstname.lastname@example.org.