BedBrock Developers Forms Luxury Real Estate Brokerage Company

Award-winning BedBrock developers, renowned for building the finest ultra-high-end luxury homes and communities in the Valley and featuring a complete in-house design-build process, including architecture and design, have announced their newest addition, BedBrock Real Estate Company, a luxury real estate agency founded by Rich Brock, founder of BedBrock Developers.

The premium brokerage will represent a curated collection of real estate, starting with $150 million in listings in BedBrock Developers’ captivating Crown Canyon community. The impressive development offers seven extraordinary luxury homes currently being designed and three sites exclusively for custom estates of up to 24,000 square feet. Crown Canyon, with 12 real estate sites in total, will be Paradise Valley’s most prestigious address with its first two homes already under construction. Crown Canyon is the next chapter for BedBrock after record success with Cameldale Estates.


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BedBrock Real Estate Company will additionally represent BedBrock Luxury Certified estates, vetted by the company and deemed suitable for the exclusive brokerage portfolio. The brokerage will work with clients to provide an elevated experience of buying and selling luxury real estate. An experienced in-house marketing team will bring a sleek and fresh approach to creating results in the real estate industry.

The premium brokerage will be led by Designated Broker Lenny Traw and the group’s founding Director of Property Sales is Brian Kusmer. Traw and Kusmer have a combined 65 years of experience in the real estate industry in the Valley and will guide the formation of the brokerage in alignment with the company’s core values ​​of exceptional service, attention to detail and going above and beyond. expectations. The boutique company will invite selected agents to join the exclusive brokerage in the first quarter of 2022.

Utilizing BedBrock’s deep reputation for luxury and quality, the team will bring their keen attention to detail to this new venture.

“It’s a natural progression for us. Based on our growth and volume, we felt the next logical step for us was to bring sales in-house. My vision is to make this a successful business and the ultimate, premium experience for our clients, raising expectations for how real estate transactions are conducted. We believe there is an opening in the market to provide the next level of professionalism in the ultra-luxury real estate market,” says Brock.

“In addition to representing our own homes and communities, our goal is to verify used homes to provide confidence to both the buyer and seller of a home, providing a seamless sales transaction. My vision has been to offer a full range of top-notch services under one roof, from construction, development, architecture and design to concierge house maintenance.The launch of our brokerage allows us to offer a true full service to our valued customers, delivering consistency and a seamless customer experience,” says Brock.

Traw is a 42-year industry veteran and brings an exceptional experience to the new brokerage.

“I couldn’t imagine partnering with a better developer than Bedbrock. Rich and I have been friends for years, and we’ve talked about it for a very long time. There’s never been a better time than now, and I couldn’t be with someone I trust more. It’s a privilege for me to be involved with BedBrock in this way,” says Traw.

New to the team with 23 years of experience in real estate, Kusmer joined the brokerage shop when it was founded.

“The vision I had when I came into the company in my twenties was to work hard to be part of an organization like Rich Brock’s. I’ve worked my entire career to get this opportunity to partner with a top developer in town. My passion is the high-end luxury market, and this opportunity couldn’t be better suited for me to work with the most extraordinary homes and communities,” says Kusmer.

Effective today, BedBrock Real Estate Company is proud to offer extraordinary homes represented in Crown Canyon and a number of BedBrock Luxury Certified homes for sale.