A Well-Fit: HGTV’s Property Brothers partners with a real estate broker to make it easier to buy and sell a home

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After more than a decade of injecting fun into the home buying and selling experience through their popular TV shows, twins and real estate celebrities Drew and Jonathan Scott – the Property Brothers – have made it their mission to lighten everyone’s load.

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Earlier this month, the two announced they are partnering and investing directly in Properly, a Canadian real estate brokerage firm that was launched in 2018 to modernize the industry through its unique approach to buying and selling. home sales that put customers first. Backed by $44 million in Series B funding, Properly will expand its services across Canada next year. The goal is to disrupt the traditional view of real estate transactions by providing client-centric services within regular commission fees, which the Scott brothers wholeheartedly support.

“We’ve been in the real estate business for 25 years and doing our shows for almost 12, so we know the headaches people have when they’re selling or buying,” Drew said, noting that many clients have admitted to “absolutely hating” the process. “There are so many hassles that are now a thing of the past with what Properly does. It really is an end-to-end service.

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Notoriety puts the Scott brothers in the perfect position to be up to date with the latest technological inventions and ideas in the industry, he added. “We’re on the go all the time… It gives us a chance to see what’s really on the horizon, what other companies are doing, what we think will work and what won’t, by far Properly was the best conversation we’ve ever had.

The Properly model is based on the idea that people should be able to buy their new home and move into it before selling their existing home. Included in the realtor’s commission fee is sales insurance that allows homeowners to unlock the equity in their current home before it’s on the market in order to purchase their next home. Properly covers the mortgage payments on the current home until it is sold and guarantees the sale price; if it increases, owners benefit, but if it decreases, owners are protected.

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Properly is also providing a $20,000 interest-free advance to fund home improvements to fix what Jonathon calls “all those little things that buyers will notice.” Homes are only listed after the owners have left and Properly also provides professional home preparation and staging services.

“We’re trying to get people to step back and rethink the whole process,” Jonathan said. “Not only does it take the stress away, but you don’t have to worry about who’s walking around your house, rummaging through your drawers…preparing the house for shows, going outside, taking the dogs out, all that stuff. It just simplifies everything.

Digital tools also make the transaction more fluid. Properly offers a free, fact-based home value calculation that uses artificial intelligence to provide an over 92% accurate mid, upper and lower range. The company also provides a discovery portal to browse home listings and works with top-notch agents.

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“We do something we call the ‘mom test’ on everything,” Drew said. “Our mum is 76 and if our mum can figure it out, you know it’s easy.”

To mark the new partnership, the Scott brothers are hosting a contest from October 4 through December 31, 2021. Anyone who works with a Properly agent to complete the purchase or sale of a home in the GTA will be eligible to win $25,000 $. cash and a 45-minute video consultation with the brothers who will share design tips and tricks for any room in the winner’s new home.

“We’re moving in a direction where … you don’t necessarily have to have all the in-person hassle you had before,” said Jonathan, who says the new real estate experience will be more like shopping on Amazon. “Having the option to buy, move and then sell your old home is a game-changer,” he added.

For complete contest details, visit go.properly.ca/contest.

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