Whether you’re a newly licensed agent or a seasoned one with years of experience, getting started at a new real estate agency can come with anxiety and apprehension about being part of a new work culture and learn new marketing tools and products to make your career a success.
Coldwell Banker Realty has a proven track record of attracting agents, successfully onboarding 440 new real estate professionals to the Atlanta area in 2021, and growing its total agent count by 17.5% for the year.
Here are some tips from the pros at Coldwell Banker Realty on how to easily approach your new affiliate:
1. Learn everything in small amounts.
“When new agents join our company, I find it extremely important to give them guidelines on how to approach training courses and learn about technology tools and products in a way that makes it easy to build from session to session.” notes Caroline Wilson, chief broker in the Roswell office of Coldwell Banker Realty.
It can be overwhelming to get started and immediately understand how all the marketing tools work and how to get the most out of using them. Being organized and approaching new tools and product offerings with a purpose can allow agents to absorb information in a logical way. Wilson advises learning smaller bits of information at a time and building from one offer to the next. Additionally, she encourages relying on staff to help guide agents through brokerage deals.
2. Join a local real estate organization.
“Even if you’re a seasoned agent, joining a local real estate organization can give you insight into new ways to approach your marketing plan or learn more about a specific area of the home buying process,” says Rhonda. Morgan, chief broker of Coldwell Banker. Realty’s Alpharetta/North Point office.
Atlanta is home to many real estate organizations, most of which offer opportunities to grow your career with professional development courses, certifications, and designations, as well as interact with other real estate professionals. According to Morgan, being an active member can help strengthen your credentials and is a nice addition to your resume.
3. Find a brokerage that allows you to develop your sales and business development skills.
“Coaching is one of the most important aspects of real estate sales. If you’re not affiliated with a brokerage that offers the skills, training opportunities, support, and coaching that will help you drive more signups and higher sales volume, year after year, then you maybe you should rethink your current career path,” notes Amy Faulkner, branch manager of Coldwell Banker Realty’s Intown office.
Effective training, coaching and support should include opportunities designed for individual and team-building success, delivered by internal and external coaches who understand company systems and programs. It should also include courses that are proven to increase listings and sales, as well as roundtables and idea-sharing events aimed at peer-to-peer collaboration. Faulkner also stresses the importance of affiliating with a brokerage that supports a non-competitive management structure and has in-house staff to bolster marketing and technology with administrative assistance.
4. Join a brokerage that helps you plan your financial future.
“Real estate sales don’t need to focus solely on the current income opportunity. Planning for personal wealth growth over time adds tremendous value to agents to protect them and enable a strong and healthy financial future,” says Mike Wright, Chief Broker in the Sandy Springs office of Coldwell Banker Realty.
Like any other job, estate agents should affiliate where they are also supported by plans to protect and benefit from personal wealth. Coldwell Banker offers SPARK, a 401k retirement plan to help independent realtors save for their future. Wright also notes that agents can create a passive income stream with the company’s referral program, feel secure with the help of a legal assistance program, take advantage of management opportunities for professional growth, and save for the future with a SEP IRA retirement account.
5. Look for a brokerage with a strong, collaborative work environment.
“If you have the opportunity to be part of a larger network of agents who support and collaborate with you locally, regionally, nationally and even internationally, you will have the opportunity to learn more and have access to more leads, referrals and increase your average selling price,” notes Debra Bradley, head broker at the Buckhead West Paces Ferry office of Coldwell Banker Realty.
Today, many people are moving and buying outside of their current real estate market, so it’s incredibly important to be part of a collaborative and supportive network of agents who are not just in your backyard, but also outside. other side of the country or the world. The Coldwell Banker network includes approximately 100,000 people worldwide in 40 countries.
“Coldwell Banker Realty in Atlanta is proud to help people discover the full potential of their real estate career by showing them how to live an exceptional life through the use of a powerful technological suite of products that will boost their production. Additionally, we are fortunate to have the backing of a brand that provides an extraordinary home for its agents and brokers,” notes Massoud Atallah, Regional Vice President, Coldwell Banker Realty in Atlanta.
“As someone who started out in real estate sales, my personal goal is to continually put Affiliate Agents first and invest in their daily and future success. We have been successful in attracting talent to the Atlanta area because we provide agents with resources that enable them to reach their full potential and the leadership team in each of our 12 offices is fully dedicated to supporting agents,” said Laura Rittenberg, president, Coldwell Banker Realty in Atlanta.
Founded in 1906, Coldwell Banker Realty is strongly rooted in the Core 4 values of Production Power, Coaching to Confidence, Wealth Builder and Culture of Awesomeness. In August 2020, Coldwell Banker® was named the #1 Brokerage in Agent Satisfaction.1 If you’re interested in learning more about a career in real estate sales with Coldwell Banker Realty in Atlanta, visit ColdwellBankerCareers.com .