3 tips to keep agents happy in your real estate brokerage

If you’re considering agent retention and development plans for 2022, Amy Corr of @properties offers three ways to ensure your agents are happy, earning, and firmly rooted in your organization.

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Brokerage companies talk a lot about the importance of culture and relationships, often linking culture directly to agent retention. At my broker, @properties, we are no exception. But good agents – even if they like you – will inevitably pass you by and seek another company if you can’t answer this basic question: “How will you help me grow and succeed in my business? »

As you develop your agent retention and development plans for 2022, think about the ways you will help your agents grow and succeed. It’s well worth the effort to make sure your agents are not only happy and successful in their careers, but also firmly rooted in your organization. Here are three ways to achieve this.

Putting leadership before friendship

While it’s important to develop meaningful relationships with the agents you work with, a relationship based solely on friendship is not a good foundation for agent growth and retention.

It’s a fine line: it’s important to get to know your agents on a personal level, but on the other hand, if you’re too friendly, it can be difficult to be respected as a leader or provide the feedback and advice agents need. go forward.

Therefore, focus on leadership from a place of strength and thoughtful strategy, in combination with kindness and caring. When an agent respects your leadership, sees that you have a confident course of action, and recognizes your ability to handle difficult situations, they will want to support you.

Create a roadmap for your agents

As independent business owners, most agents are looking for direction and will look to their managing broker for guidance. Provide the structure and accountability they need by developing clear goals and expectations.

Consider setting up coaching sessions on a weekly, bi-weekly, or monthly basis. If you have too many agents to offer one-on-one coaching, consider creating small group roundtables that meet regularly.

Also consider setting up a peer-to-peer mentorship program, allowing your agents to rely on each other for support.

In addition to creating clear goals for the individual, think about collective goals for the office. These goals can include increasing market share or increasing ad inventory. If you’re looking for resources to help you, you can start with some of the best-known training programs in the industry, including Ninja Selling or the Keeping Current Matters website and blog.

Many different training resources are available, so try several to find the one that best suits your brokerage culture and management style.

Harness the resources around you

As a leader, you may feel like you need to have all the answers. Let go of that feeling. Your job is to use the best resources available to guide your agents to success, whether it’s advice from you, other experienced agents in your office, or your office’s support staff.

Often your own agents will have the answers you are looking for and will be happy to be a resource for their colleagues. Some may have skills that others need – maybe one of your agents is a great marketer and can share tips or another has amazing organizational skills that they could teach others .

Also, don’t underestimate your current office support team. Consider how they can get involved and support the growth and development of your agents.

Whether it’s a front desk staff member who can teach your agents how to use company tools to support their business, or a marketing staff member who can train agents on social media , your office support team can be an important resource in helping your agents grow and succeed.

Successful brokers lead from a place that is both strong and caring and help agents understand what it takes to be successful. By creating a strong culture of agents who enjoy being together, respect each other and feel supported, your office will be well positioned to succeed now and in the future.

Amy Corr is the Executive Vice President of Culture and Agent Development for @properties. Find her on Instagram, Twitter and LinkedIn.